“Welcome aboard. Thank you for jet-setting with us today.”

A few years ago, around the time I started tossing around the idea of designing t-shirts, I was sitting on an early morning flight home. I’d started the day with a 3 a.m. hotel wake-up call. Sitting on the jet, waiting to push back and watching the sun rise, I was bleary eyed. But when I heard the flight attendant’s greeting, I grinned.

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I wasn't just traveling. I was jet-setting.

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Before the COVID-19 pandemic, flying in the 21st Century was a means to an end - a method to get somewhere that's faster than a car or a train. Mention "air travel" and people were just as likely to think of sleep deprivation, long lines, cramped seats, nickel-and-dime fees, delays and cancellations. Frustration, in short.

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Then came the pandemic. Suddenly, most of us couldn't go anywhere. Airports became ghost towns. Flying somewhere for the weekend, jetting off to Europe - these became almost impossible luxuries. We started to miss flying. We started to crave it. And when a few airlines offered multi-hour "flights to nowhere," boom, they sold out in the blink of an eye.

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Should we be surprised? Think about it: In normal times, we can drive to the airport, walk down a jetway, and be thousands of miles from home within a few hours. We can get to almost any major city on Earth within a day. We can sip a cocktail or munch tasty Biscoff cookies while hurtling through the air at nearly the speed of sound. All while enjoying the incredible view from seven miles high.

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Flying is AMAZING.

Aviation is my passion, no doubt. Like most Avgeeks, I have an assortment of clothing that reflects my interest / hobby / obsession. My “I love the smell of jet fuel in the morning” t-shirt was fine in college. But let’s face it, if I tried to wear it while doing everyday adulting things, my wife wouldn’t go anywhere with me. So I started Jetset Shirts, because I still wanted to wear my affection for aviation and air travel on my sleeve. Think of it as Avgeekery, refined.

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The jetset life. Wear it.

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Eric O’Link

Designer